Digital Marketing That’s Strategic, Creative &
Built to Convert

From custom websites to Canva templates, email marketing to branding—this is marketing that helps you show up confidently, save time, and grow online.

LET'S WORK TOGETHER

 FREE DOWNLOAD: 

25 Instagram Story Prompts for
Service-Based Businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

No spam, ever. Just real,
helpful marketing content.

FREE DOWNLOAD:
25 Instagram Story Prompts for Service-Based Businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

No spam, ever. Just real,
helpful marketing content.

Elizabeth McCuan, digital marketing expert and founder of Media by Liz, helping service-based businesses with website design and content strategy

I'm Liz and
I'm here to help you stand out online.

I’m Liz—detail-driven, creatively-minded, and passionate about helping service-based business owners build brands they’re proud of. With a background in marketing strategy, content creation, and design, I turn big ideas into clean, conversion-focused deliverables.

From websites and email campaigns to Canva templates and social content, I bring strategy, clarity, and a whole lot of heart to every project. Whether you’re looking to launch, grow, or finally feel confident about your online presence, you’re in the right place.

Let’s build something that works—and looks good doing it.

LET'S WORK TOGETHER →
Example of Instagram content strategy results by Media by Liz, featuring custom dental marketing posts, engaging Reels, and analytics showing a 162% increase in account reach.

Let’s grow
your brand with:

custom-website-design-service-based-businesses-media-by-liz.png  .png__PID:afbea25b-e6c1-492a-b02a-5bd1c16f9473

01. Website Design & Development

Let’s create a clean, strategic, conversion-ready site that reflects your brand and helps you book clients with confidence.

Let’s Build Your Website →
Email marketing design for injectable services at a med spa, displayed on tablet, created by Media by Liz to promote cosmetic treatments through targeted digital campaigns

02. Email Marketing

Done-for-you email campaigns, welcome sequences, and Canva templates that help you connect, nurture, and sell with ease.

Plan My Emails →
custom-social-media-content-instagram-insights-for-med-spas-media-by-liz.png  .png__PID:007950f8-448d-4611-b0a6-76a0682809b2

03. Social Media Templates

Full-service content creation, scheduling, engagement, and analytics—done for you, so you can focus on what you do best.

Shop Canva Templates →
Custom-designed tri-fold brochure promoting Emsella treatment for med spas, created by Media by Liz for in-office print marketing and patient education

04. Branding Materials & Print Collateral

From logos to launch graphics, I create custom brand kits and social media content tailored to your business, values, and audience.

Elevate Your Brand→

Digital Marketing That’s Strategic, Creative & Built to Convert

From custom websites to Canva templates, email marketing to branding—this is marketing that helps you show up confidently, save time, and grow online.

LET'S WORK TOGETHER

FREE DOWNLOAD:
25 Instagram Story Prompts for Service-Based Businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

GET MY FREE PROMPTS

No spam, ever. Just real, helpful marketing content.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

I'm Lizzie and I'm
Here To Help You
Stand Out Online.

As a digital marketing strategist, content creator, and founder of Media by Liz, I work with service-based businesses that want more than just trendy posts — they want a brand that’s aligned, consistent, and built to grow.

I’m currently studying Digital Marketing at DePaul University, where I’m deepening my expertise in content strategy, analytics, and consumer behavior — and bringing that knowledge into every client project.

From social media management to email marketing and branded content creation, I focus on delivering thoughtful, done-for-you marketing that reflects your vision and drives results.

LET'S WORK TOGETHER →

Elevate Your Presence Attract Your Ideal Clients Take Your Brand to the Next Level

Your brand deserves email campaigns and social media templates that turn heads and drive results.
Our digital marketing tools are designed to help you cut through the noise, capture attention, and convert — beautifully.

Your Favorite
Email Campaigns

SHOP ALL →

FREE DOWNLOAD:

25 Instagram story prompts for service-based businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

GET MY FREE PROMPTS

No spam, ever. Just real, helpful marketing content.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

I'm Liz and I'm here to help you stand out online.

I’m Liz—detail-driven, creatively-minded, and passionate about helping service-based business owners build brands they’re proud of. With a background in marketing strategy, content creation, and design, I turn big ideas into clean, conversion-focused deliverables.

From websites and email campaigns to Canva templates and social content, I bring strategy, clarity, and a whole lot of heart to every project. Whether you’re looking to launch, grow, or finally feel confident about your online presence, you’re in the right place.

Let’s build something that works—and looks good doing it.

LET'S WORK TOGETHER →
Elizabeth McCuan, digital marketing expert and founder of Media by Liz, helping service-based businesses with website design and content strategy
Mobile mockups of custom website designs for a dental practice, medical spa, and accounting firm—created by Media by Liz for service-based businesses needing high-converting, modern websites
injectable-email-marketing-design-med-spa-digital-campaign-media-by-liz.png  .png__PID:f6c2121d-cc4b-4e40-8eb3-1104812c4265
custom-social-media-content-instagram-insights-for-med-spas-media-by-liz.png  .png__PID:007950f8-448d-4611-b0a6-76a0682809b2

 Let’s Grow Your Brand With: 

01. Website Design

Custom-designed websites for Shopify, Squarespace, WordPress, and Wix. Mobile-optimized, SEO-friendly, and tailored to help small businesses convert visitors into clients.

02. Email Marketing

Done-for-you email campaigns, welcome sequences, and Canva templates that help you connect, nurture, and sell with ease.

03. Social Media Templates

Full-service content creation, scheduling, engagement, and analytics—done for you, so you can focus on what you do best.

Request a Custom Set →

04. Branding Materials & Print Collateral

From logos to launch graphics, I create custom brand kits and social media content tailored to your business, values, and audience.

View Branding Services →

Example of Instagram content strategy results by Media by Liz, featuring custom dental marketing posts, engaging Reels, and analytics showing a 162% increase in account reach.

 Let’s Grow Your Brand With: 

01. Social Media Design + Strategy

Branded posts + a custom strategy to help you show up consistently and connect with the right audience.

Explore Social Media Services →

02. Email Campaign Design + Strategy

Beautiful, conversion-focused email designs with strategic planning to boost opens, clicks, and sales.

See Email Marketing Packages →

03. Social Media Management

Full-service management — content creation, scheduling, and engagement handled for you.

View Social Management Services →

04. Branding Materials & Print Collateral

Custom brochures, handouts, signage, and branded templates designed to support and elevate your brand.

View Branding & Print Services →

Effortless
Social Media
Success for 
your Business

Media by Liz transforms social media and marketing templates into powerful tools for service-based businesses. Our customizable designs elevate your brand, boost engagement, and help you stand out online.

Ready to show up better? 

SHOP THE TEMPLATES

 Elevate  Your Presence
Attract Your  Ideal Clients 
Take Your Brand to the  Next Level 

Your brand deserves email campaigns that keep up, social graphics that amplify your message, and marketing that's as creative, unique, and original as you are. Our award-winning templates are crafted to help you rise above the noise, stand out in a sea of endless tabs, and capture attention. Designed to convert, our templates don’t just make you an option—they make you the only option.

 Elevate  Your Presence
Attract Your  Ideal Clients 
Take Your Brand to the  Next Level 

Your brand deserves email campaigns that keep up, social graphics that amplify your message, and marketing that's as creative, unique, and original as you are. Our award-winning templates are crafted to help you rise above the noise, stand out in a sea of endless tabs, and capture attention. Designed to convert, our templates don’t just make you an option—they make you the only option.

 Elevate  Your Presence
Attract Your  Ideal Clients 
Take Your Brand to the  Next Level 

Your brand deserves email campaigns that keep up, social graphics that amplify your message, and marketing that's as creative, unique, and original as you are. Our award-winning templates are crafted to help you rise above the noise, stand out in a sea of endless tabs, and capture attention. Designed to convert, our templates don’t just make you an option—they make you the only option.

SHOP MARKETING TEMPLATES

Trusted by professionals across industries

Headshot of orthodontist client who praised Media by Liz for custom Canva social media templates designed for orthodontic education and patient engagement.

SheyMarin on Mar 10, 2025

★★★★★

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

il_1588xN.67Orthodontic social media Canva templates featuring educational posts about braces, bite issues, clear aligners, and retainer tips — created as a custom order for easy, editable orthodontic marketing content.51827609_d3r6.webp__PID:09f0ff2b-4929-468e-a4b4-1f593067f1ee
Soul to Sole Spa logo featuring a minimalist green leaf icon and elegant serif typography, representing a holistic and natural skincare brand.

Soul to Sole Spa

★★★★★

"Since working with Liz, our bookings at Soul to Sole Spa have increased dramatically, thanks to their engaging and targeted social media content."

Aesthetic Instagram post grid featuring facial treatments, skincare tips, and spa product highlights from Soul to Sole Spa, including chemical peels, LED phototherapy, Hydrinity skincare, SPF, and high-frequency treatments.

Flo on Feb 26, 2025

★★★★★

"Great template! Was easy to edit it and make it look great for my clients dental practice. Liz answered my questions so quickly and fast customer service. I highly recommend her designs. Will continue to work with Liz!"

Dental and dentist social media Canva templates displayed in grid view, featuring educational content, fun facts, patient reviews, and oral health tips for dental practices to boost engagement and patient education.
Custom Digital Marketing Reviews

Brooke Weber, BW Beauty

★★★★★

“Liz was fantastic from start to finish. She responded promptly to my custom request (which was massively appreciated as today was my content-creation day and I waited until last minute to try and find new templates). Just a fantastic experience– and absolutely beautiful content. They're exactly what I wanted and I'll be coming back for more when I can. Definitely recommend.”

Feed Mockup (1).jpg__PID:5b0e229b-16b2-4cf3-9c6b-cdcd4bb48ca8
Photo of a smiling female business owner who left a 5-star review for Media by Liz Canva templates used for her service-based business marketing.

Delia on Sep 23, 2024

★★★★★

"I've been looking for a professional template guide to make posting easier for our dental office and this is by far one of the best I've seen. Not only does it come with several templates specific to dentistry but it comes with a guide to help you maximize your purchase. I will buy from this seller again!"

Park Hill Dental logo featuring clean, modern typography and a tooth-shaped icon, representing professional, family-friendly dental care.

PH Dental

★★★★★

"LOVE THEM! Will keep coming to Liz for EVERYTHING. I always need things designed and this was seriously CLUTCH! Liz went above and beyond with customizing these Templates for me. I will always come back for our Social Media needs! ✅"

Instagram feed preview showcasing Park Hill Dental’s branded content including educational dental tips, patient testimonials, and appointment reminders designed to boost engagement and promote oral health.

Marissa on Jul 17, 2024

★★★★★

"As a dentist manager running a busy practice, I always struggled with keeping up with our social media. It felt like a constant battle to find the time and creativity needed to create engaging content. I saved SO much time and these are so easy to customize to our brand. If you're a dentist or dental practice owner struggling with social media, I can't recommend Media by Liz's dental social media templates enough. Our 'Link in Bio' clicks goes up everyday!"

Email marketing performance chart showing 88.46% click-through rate with 26 views and 23 clicks over a 7-day period — high-performing campaign using Media by Liz templates.

Moritz on Feb 23, 2025

★★★★★

"Great templates for social media! I look forward to the feedback from my patients"

Van on Mar 6, 2025

★★★★★

"Excellent art work and bundle to set your social media foundation"

Mckayla on Jul 17, 2024

★★★★★

"I loved these templates. They are easy to customize and beautiful. They have truly changed our Instagram Game for our Med Spa. Liz even offered to customize them and continued to reach out when I had any questions! Her designs are up to date and so stylish. I wasn't sure what to expect, but WOW the designs were beautiful. I just purchased the Semaglutide templates too. 10/10"

Social media content preview for medical spa marketing, featuring Instagram Stories on Botox, dermal fillers, laser hair removal, melasma, and skincare treatments — professionally designed to attract clients and educate on aesthetic services.

Paige on May 6, 2025

★★★★★

I love these so much! They are very well thought out, clean, and easy to access/download. Highly recommend.

Orthodontic Instagram Story templates by Media by Liz, featuring FAQs, flossing tips, braces process steps, patient reviews, and retainer care designed for dental and orthodontic marketing.

Hannah on Dec 19, 2024

★★★★★

"Super helpful for designing gorgeous socials. Thank you, Liz!"

Natasha on Sep 21, 2024

★★★★★

"I love the variety included in these posts!"

Trusted by Professionals Across Industries

Headshot of orthodontist client who praised Media by Liz for custom Canva social media templates designed for orthodontic education and patient engagement.

SheyMarin
on Mar 10, 2025

★★★★★

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

il_1588xN.67Orthodontic social media Canva templates featuring educational posts about braces, bite issues, clear aligners, and retainer tips — created as a custom order for easy, editable orthodontic marketing content.51827609_d3r6.webp__PID:09f0ff2b-4929-468e-a4b4-1f593067f1ee
Photo of a smiling female business owner who left a 5-star review for Media by Liz Canva templates used for her service-based business marketing.

Delia on Sep 23, 2024

★★★★★

"I've been looking for a professional template guide to make posting easier for our dental office and this is by far one of the best I've seen. Not only does it come with several templates specific to dentistry but it comes with a guide to help you maximize your purchase. I will buy from this seller again!"

Feed Mockup (1).jpg__PID:5b0e229b-16b2-4cf3-9c6b-cdcd4bb48ca8
Custom Digital Marketing Reviews

Brooke Weber,
BW Beauty

★★★★★

“Liz was fantastic from start to finish. She responded promptly to my custom request (which was massively appreciated as today was my content-creation day and I waited until last minute to try and find new templates). Just a fantastic experience– and absolutely beautiful content. They're exactly what I wanted and I'll be coming back for more when I can. Definitely recommend.”

Feed Mockup (1).jpg__PID:5b0e229b-16b2-4cf3-9c6b-cdcd4bb48ca8
Soul to Sole Spa logo featuring a minimalist green leaf icon and elegant serif typography, representing a holistic and natural skincare brand.

Soul to Sole Spa

★★★★★

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

Aesthetic Instagram post grid featuring facial treatments, skincare tips, and spa product highlights from Soul to Sole Spa, including chemical peels, LED phototherapy, Hydrinity skincare, SPF, and high-frequency treatments.

Marissa
on Jul 17, 2024

★★★★★

"As a dentist manager running a busy practice, I always struggled with keeping up with our social media. It felt like a constant battle to find the time and creativity needed to create engaging content. I saved SO much time and these are so easy to customize to our brand. If you're a dentist or dental practice owner struggling with social media, I can't recommend Media by Liz's dental social media templates enough. Our 'Link in Bio' clicks goes up everyday!"

Email marketing performance chart showing 88.46% click-through rate with 26 views and 23 clicks over a 7-day period — high-performing campaign using Media by Liz templates.

Paige on May 6, 2025

★★★★★

"I love these so much! They are very well thought out, clean, and easy to access/download. Highly recommend."

Orthodontic Instagram Story templates by Media by Liz, featuring FAQs, flossing tips, braces process steps, patient reviews, and retainer care designed for dental and orthodontic marketing.

Flo
on Feb 26, 2025

★★★★★

"Great template! Was easy to edit it and make it look great for my clients dental practice. Liz answered my questions so quickly and fast customer service. I highly recommend her designs. Will continue to work with Liz!"

Dental and dentist social media Canva templates displayed in grid view, featuring educational content, fun facts, patient reviews, and oral health tips for dental practices to boost engagement and patient education.

Flo
on Feb 26, 2025

★★★★★

"Great template! Was easy to edit it and make it look great for my clients dental practice. Liz answered my questions so quickly and fast customer service. I highly recommend her designs. Will continue to work with Liz!"

Dental and dentist social media Canva templates displayed in grid view, featuring educational content, fun facts, patient reviews, and oral health tips for dental practices to boost engagement and patient education.

Natasha on Sep 21, 2024

★★★★★

"I love the variety included in these posts!"

Mckayla
on Jul 17, 2024

★★★★★

"I loved these templates. They are easy to customize and beautiful. They have truly changed our Instagram Game for our Med Spa. Liz even offered to customize them and continued to reach out when I had any questions! Her designs are up to date and so stylish. I wasn't sure what to expect, but WOW the designs were beautiful. I just purchased the Semaglutide templates too. 10/10"

Social media content preview for medical spa marketing, featuring Instagram Stories on Botox, dermal fillers, laser hair removal, melasma, and skincare treatments — professionally designed to attract clients and educate on aesthetic services.

Moritz on Feb 23, 2025

★★★★★

"Great templates for social media! I look forward to the feedback from my patients"

Van on Mar 6, 2025

★★★★★

"Excellent art work and bundle to set your social media foundation"

Hannah
on Dec 19, 2024

★★★★★

"Super helpful for designing gorgeous socials. Thank you, Liz!"

See What I’ve Been Working On..

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CGT Aesthetics

Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.

View Project
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Media By Liz LLC

As the Founder of Media By Liz LLC, I successfully launched and managed my own ad campaigns as part of providing full-service design, strategy, and content for service-based brands.

View Project
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Soul to Sole Spa

Managed Soul to Sole Spa's professional online presence, including building their SEO-optimized website on Squarespace and handling social media management.

View Project
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Custom Graphic Design & Print Materials

Designed engaging flyers, brochures, and rack cards using Adobe Creative Suite and Canva to enhance brand consistency and patient education.

View Project
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CGT Aesthetics

Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.

View Project
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Media By Liz LLC

As the Founder of Media By Liz LLC, I successfully launched and managed my own ad campaigns as part of providing full-service design, strategy, and content for service-based brands.

View Project
multicolumns-item-image-3

Soul to Sole Spa

Managed Soul to Sole Spa's professional online presence, including building their SEO-optimized website on Squarespace and handling social media management.

View Project
multicolumns-item-image-4

Custom Graphic Design & Print Materials

Designed engaging flyers, brochures, and rack cards using Adobe Creative Suite and Canva to enhance brand consistency and patient education.

View Project