Results-Driven Marketing for Service-Based Businesses

From custom websites to Canva templates, email campaigns to brand strategy — we help service-based businesses grow online with confidence, clarity, and conversions.

Elevate Your Presence Attract Your Ideal Clients Take Your Brand to the Next Level

Your brand deserves email campaigns and social media templates that turn heads and drive results.
Our digital marketing tools are designed to help you cut through the noise, capture attention, and convert — beautifully.

Your Favorite
Website Templates

wix-med-spa-website-design-auré-homepage-template-media-by-liz.png  .png__PID:45ba91fe-0748-4c02-a08c-2744faf274e2

Your Favorite
Email Campaigns

 FREE DOWNLOAD: 

25 Instagram Story Prompts for
Service-Based Businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

Instagram Templates That Save You Time
& Grow Your Business

Done-for-you Instagram templates designed to help service-based businesses, coaches, med spas, and creatives post with confidence — no design skills required. Our editable Canva Instagram templates are fully customizable, letting you change colors, fonts, and images to match your brand in minutes.

FREE DOWNLOAD:
25 Instagram Story Prompts for Service-Based Businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

No spam, ever. Just real,
helpful marketing content.

Let’s grow
your brand with:

custom-website-design-service-based-businesses-media-by-liz.png  .png__PID:afbea25b-e6c1-492a-b02a-5bd1c16f9473

01. Website Design & Development

Launch a professional, mobile-optimized site built on Wix, Shopify, Squarespace, or WordPress.

Let’s Build Your Website →
Email marketing design for injectable services at a med spa, displayed on tablet, created by Media by Liz to promote cosmetic treatments through targeted digital campaigns

02. Email Marketing

Build automated email sequences, lead magnets, and nurture campaigns that convert.

Plan My Emails →
custom-social-media-content-instagram-insights-for-med-spas-media-by-liz.png  .png__PID:007950f8-448d-4611-b0a6-76a0682809b2

03. Social Media Management

Content creation, strategy, and engagement — designed for med spas, dentists, and wellness brands.

See Social Media Services →
Custom-designed tri-fold brochure promoting Emsella treatment for med spas, created by Media by Liz for in-office print marketing and patient education

04. Marketing Brochures & Print Collateral

Sell with confidence using professionally designed brochures, service menus, and print materials that match your digital branding and help you communicate your value clearly — online and in person.

View Brochure Design→

Results-Driven Marketing for
Service-Based Businesses

From custom websites to Canva templates, email campaigns to brand strategy — we help service-based businesses grow online with confidence, clarity, and conversions.

LET'S WORK TOGETHER

FREE DOWNLOAD:
25 Instagram Story Prompts for Service-Based Businesses

Take the guesswork out of what to post. These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

GET MY FREE PROMPTS

No spam, ever. Just real, helpful marketing content.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

I'm Lizzie and I'm
Here To Help You
Stand Out Online.

As a digital marketing strategist, content creator, and founder of Media by Liz, I work with service-based businesses that want more than just trendy posts — they want a brand that’s aligned, consistent, and built to grow.

I’m currently studying Digital Marketing at DePaul University, where I’m deepening my expertise in content strategy, analytics, and consumer behavior — and bringing that knowledge into every client project.

From social media management to email marketing and branded content creation, I focus on delivering thoughtful, done-for-you marketing that reflects your vision and drives results.

LET'S WORK TOGETHER →
Liz McCuan, founder of MBL Marketing, seated with laptop in natural light, showcasing her role as a digital marketing strategist and social media expert for service-based businesses.

I'm Liz and
I'm here to help you stand out online.

I’m Liz—detail-driven, creatively-minded, and passionate about helping service-based business owners build brands they’re proud of. With a background in marketing strategy, content creation, and design, I turn big ideas into clean, conversion-focused deliverables.

From websites and email campaigns to Canva templates and social content, I bring strategy, clarity, and a whole lot of heart to every project. Whether you’re looking to launch, grow, or finally feel confident about your online presence, you’re in the right place.

Let’s build something that works—and looks good doing it.

LET'S WORK TOGETHER →

FREE DOWNLOAD:

25 Instagram story prompts for service-based businesses

Take the guesswork out of what to post.
These 25 Instagram Story ideas will help you connect, educate, and stay top-of-mind with your audience.

Free downloadable PDF titled ‘25 Instagram Story Prompts for Service-Based Businesses’ designed to help small business owners show up consistently on Instagram

 Elevate  Your Presence
Attract Your  Ideal Clients 
Take Your Brand to the  Next Level 

Your brand deserves email campaigns that keep up, social graphics that amplify your message, and marketing that's as creative, unique, and original as you are. Our award-winning templates are crafted to help you rise above the noise, stand out in a sea of endless tabs, and capture attention. Designed to convert, our templates don’t just make you an option—they make you the only option.

Instagram Templates That Save You Time
& Grow Your Business

Done-for-you Instagram templates designed to help service-based businesses, coaches, med spas, and creatives post with confidence — no design skills required. Our editable Canva Instagram templates are fully customizable, letting you change colors, fonts, and images to match your brand in minutes.

Mobile mockups of custom website designs for a dental practice, medical spa, and accounting firm—created by Media by Liz for service-based businesses needing high-converting, modern websites
injectable-email-marketing-design-med-spa-digital-campaign-media-by-liz.png  .png__PID:f6c2121d-cc4b-4e40-8eb3-1104812c4265
custom-social-media-content-instagram-insights-for-med-spas-media-by-liz.png  .png__PID:007950f8-448d-4611-b0a6-76a0682809b2

 Let’s Grow Your Brand With: 

01. Website Design

Launch a professional, mobile-optimized site built on Wix, Shopify, Squarespace, or WordPress.

02. Email Marketing

Build automated email sequences, lead magnets, and nurture campaigns that convert.

03. Social Media Management

Content creation, strategy, and engagement — designed for med spas, dentists, and wellness brands.

04. Branding Materials &
Print Collateral

From logos to launch graphics, I create custom brand kits and social media content tailored to your business, values, and audience.

View Branding Services →

I'm Liz and I'm here to help you stand out online.

I’m Liz—detail-driven, creatively-minded, and passionate about helping service-based business owners build brands they’re proud of. With a background in marketing strategy, content creation, and design, I turn big ideas into clean, conversion-focused deliverables.

From websites and email campaigns to Canva templates and social content, I bring strategy, clarity, and a whole lot of heart to every project. Whether you’re looking to launch, grow, or finally feel confident about your online presence, you’re in the right place.

Let’s build something that works—and looks good doing it.

LET'S WORK TOGETHER →
Liz McCuan, founder of MBL Marketing, seated with laptop in natural light, showcasing her role as a digital marketing strategist and social media expert for service-based businesses.

See Our Work in Action

Example of Instagram content strategy results by Media by Liz, featuring custom dental marketing posts, engaging Reels, and analytics showing a 162% increase in account reach.

 Let’s Grow Your Brand With: 

01. Social Media Design + Strategy

Branded posts + a custom strategy to help you show up consistently and connect with the right audience.

Explore Social Media Services →

02. Email Campaign Design + Strategy

Beautiful, conversion-focused email designs with strategic planning to boost opens, clicks, and sales.

See Email Marketing Packages →

03. Social Media Management

Full-service management — content creation, scheduling, and engagement handled for you.

View Social Management Services →

04. Branding Materials & Print Collateral

Custom brochures, handouts, signage, and branded templates designed to support and elevate your brand.

View Branding & Print Services →

Effortless
Social Media
Success for 
your Business

Media by Liz transforms social media and marketing templates into powerful tools for service-based businesses. Our customizable designs elevate your brand, boost engagement, and help you stand out online.

Ready to show up better? 

SHOP THE TEMPLATES

 Elevate  Your Presence
Attract Your  Ideal Clients 
Take Your Brand to the  Next Level 

Your brand deserves email campaigns that keep up, social graphics that amplify your message, and marketing that's as creative, unique, and original as you are. Our award-winning templates are crafted to help you rise above the noise, stand out in a sea of endless tabs, and capture attention. Designed to convert, our templates don’t just make you an option—they make you the only option.

 Elevate  Your Presence
Attract Your  Ideal Clients 
Take Your Brand to the  Next Level 

Your brand deserves email campaigns that keep up, social graphics that amplify your message, and marketing that's as creative, unique, and original as you are. Our award-winning templates are crafted to help you rise above the noise, stand out in a sea of endless tabs, and capture attention. Designed to convert, our templates don’t just make you an option—they make you the only option.

★★★★★

Trusted by professionals across industries

Real results from business owners who wanted to market smarter— not harder.

DNA logo.png__PID:6a0654de-8715-4852-8d42-aa8d6ed13566

DNA CPA's & Advisors

on June 30, 2025

"Excellent customer service and responsiveness. Lizzie was able to about business with a dream website. Extremely easy to work with and was extremely adaptable and was open and swift to make any changes I requested. The finished product looked high quality and exceeded all expectations. Would highly recommend."

Mobile view of DnA CPA’s and Advisors website designed by Media by Liz, featuring expert accounting services, virtual bookkeeping, tax solutions, and business advisory services offered nationwide.
Headshot of orthodontist client who praised Media by Liz for custom Canva social media templates designed for orthodontic education and patient engagement.

SheyMarin

on Mar 10, 2025

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

il_1588xN.67Orthodontic social media Canva templates featuring educational posts about braces, bite issues, clear aligners, and retainer tips — created as a custom order for easy, editable orthodontic marketing content.51827609_d3r6.webp__PID:09f0ff2b-4929-468e-a4b4-1f593067f1ee
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Van

on Mar 6, 2025

"Excellent art work and bundle to set your social media foundation"

Custom Digital Marketing Reviews

Brooke Weber,

BW Beauty

“Liz was fantastic from start to finish. She responded promptly to my custom request (which was massively appreciated as today was my content-creation day and I waited until last minute to try and find new templates). Just a fantastic experience– and absolutely beautiful content. They're exactly what I wanted and I'll be coming back for more when I can. Definitely recommend.”

Feed Mockup (1).jpg__PID:5b0e229b-16b2-4cf3-9c6b-cdcd4bb48ca8
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Flo

on Feb 26, 2025

"Great template! Was easy to edit it and make it look great for my clients dental practice. Liz answered my questions so quickly and fast customer service. I highly recommend her designs. Will continue to work with Liz!"

Dental and dentist social media Canva templates displayed in grid view, featuring educational content, fun facts, patient reviews, and oral health tips for dental practices to boost engagement and patient education.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Moritz

on Feb 23, 2025

"Great templates for social media! I look forward to the feedback from my patients"

Soul to Sole Spa logo featuring a minimalist green leaf icon and elegant serif typography, representing a holistic and natural skincare brand.

Soul to Sole Spa

"Since working with Liz, our bookings at Soul to Sole Spa have increased dramatically, thanks to their engaging and targeted social media content."

Aesthetic Instagram post grid featuring facial treatments, skincare tips, and spa product highlights from Soul to Sole Spa, including chemical peels, LED phototherapy, Hydrinity skincare, SPF, and high-frequency treatments.
Park Hill Dental logo featuring clean, modern typography and a tooth-shaped icon, representing professional, family-friendly dental care.

PH Dental

"LOVE THEM! Will keep coming to Liz for EVERYTHING. I always need things designed and this was seriously CLUTCH! Liz went above and beyond with customizing these Templates for me. I will always come back for our Social Media needs!"

Instagram feed preview showcasing Park Hill Dental’s branded content including educational dental tips, patient testimonials, and appointment reminders designed to boost engagement and promote oral health.
med-spa-canva-template-review-profile-happy-customer-hannah.png  .jpeg__PID:ea3b48a6-4852-4a2a-b236-aaf8be8677b5

Hannah

on Dec 19, 2024

"Super helpful for designing gorgeous socials. Thank you, Liz!"

mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Paige

on May 6, 2025

"I love these so much! They are very well thought out, clean, and easy to access/download. Highly recommend."

Orthodontic Instagram Story templates by Media by Liz, featuring FAQs, flossing tips, braces process steps, patient reviews, and retainer care designed for dental and orthodontic marketing.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Delia

on Sep 23, 2024

"I've been looking for a professional template guide to make posting easier for our dental office and this is by far one of the best I've seen. Not only does it come with several templates specific to dentistry but it comes with a guide to help you maximize your purchase. I will buy from this seller again!"

orthodontist-dental-template-review-profile-natasha-customer-feedback.png  .jpeg__PID:a67ecf6d-f85a-4f8a-b772-2c69bca791c8

Natasha 

on Sep 21, 2024

"I love the variety included in these posts!"

mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Mckayla

on Jul 17, 2024

"I loved these templates. They are easy to customize and beautiful. They have truly changed our Instagram Game for our Med Spa. Liz even offered to customize them and continued to reach out when I had any questions! Her designs are up to date and so stylish. I wasn't sure what to expect, but WOW the designs were beautiful. I just purchased the Semaglutide templates too. 10/10"

Social media content preview for medical spa marketing, featuring Instagram Stories on Botox, dermal fillers, laser hair removal, melasma, and skincare treatments — professionally designed to attract clients and educate on aesthetic services.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Marissa

on Jul 17, 2024

"As a dentist manager running a busy practice, I always struggled with keeping up with our social media. It felt like a constant battle to find the time and creativity needed to create engaging content. I saved SO much time and these are so easy to customize to our brand. If you're a dentist or dental practice owner struggling with social media, I can't recommend Media by Liz's dental social media templates enough. Our 'Link in Bio' clicks goes up everyday!"

Email marketing performance chart showing 88.46% click-through rate with 26 views and 23 clicks over a 7-day period — high-performing campaign using Media by Liz templates.

★★★★★

Trusted by Professionals Across Industries

Real results from business owners who wanted to market smarter— not harder.

DNA logo.png__PID:6a0654de-8715-4852-8d42-aa8d6ed13566

DNA CPA's & Advisors

on June 30, 2025

"Excellent customer service and responsiveness. Lizzie was able to about business with a dream website. Extremely easy to work with and was extremely adaptable and was open and swift to make any changes I requested. The finished product looked high quality and exceeded all expectations. Would highly recommend."

dna-cpas-accounting-website-mobile-design-media-by-liz.png  .png__PID:2a511904-57ec-4ad8-aa6b-b71d2a11bf06
Headshot of orthodontist client who praised Media by Liz for custom Canva social media templates designed for orthodontic education and patient engagement.

SheyMarin

on Mar 10, 2025

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

il_1588xN.67Orthodontic social media Canva templates featuring educational posts about braces, bite issues, clear aligners, and retainer tips — created as a custom order for easy, editable orthodontic marketing content.51827609_d3r6.webp__PID:09f0ff2b-4929-468e-a4b4-1f593067f1ee
Custom Digital Marketing Reviews

Brooke Weber,

BW Beauty

★★★★★

“Liz was fantastic from start to finish. She responded promptly to my custom request (which was massively appreciated as today was my content-creation day and I waited until last minute to try and find new templates). Just a fantastic experience– and absolutely beautiful content. They're exactly what I wanted and I'll be coming back for more when I can. Definitely recommend.”

Feed Mockup (1).jpg__PID:5b0e229b-16b2-4cf3-9c6b-cdcd4bb48ca8
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Delia

on Sep 23, 2024

"I've been looking for a professional template guide to make posting easier for our dental office and this is by far one of the best I've seen. Not only does it come with several templates specific to dentistry but it comes with a guide to help you maximize your purchase. I will buy from this seller again!"

mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Paige

★★★★★

on May 6, 2025

"I love these so much! They are very well thought out, clean, and easy to access/download. Highly recommend."

Orthodontic Instagram Story templates by Media by Liz, featuring FAQs, flossing tips, braces process steps, patient reviews, and retainer care designed for dental and orthodontic marketing.
Soul to Sole Spa logo featuring a minimalist green leaf icon and elegant serif typography, representing a holistic and natural skincare brand.

Soul to Sole Spa

★★★★★

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

Aesthetic Instagram post grid featuring facial treatments, skincare tips, and spa product highlights from Soul to Sole Spa, including chemical peels, LED phototherapy, Hydrinity skincare, SPF, and high-frequency treatments.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Flo

on Feb 26, 2025

★★★★★

"Great template! Was easy to edit it and make it look great for my clients dental practice. Liz answered my questions so quickly and fast customer service. I highly recommend her designs. Will continue to work with Liz!"

Dental and dentist social media Canva templates displayed in grid view, featuring educational content, fun facts, patient reviews, and oral health tips for dental practices to boost engagement and patient education.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Marissa

on Jul 17, 2024

★★★★★

"As a dentist manager running a busy practice, I always struggled with keeping up with our social media. It felt like a constant battle to find the time and creativity needed to create engaging content. I saved SO much time and these are so easy to customize to our brand. If you're a dentist or dental practice owner struggling with social media, I can't recommend Media by Liz's dental social media templates enough. Our 'Link in Bio' clicks goes up everyday!"

Email marketing performance chart showing 88.46% click-through rate with 26 views and 23 clicks over a 7-day period — high-performing campaign using Media by Liz templates.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Natasha

on Sep 21, 2024

★★★★★

"I love the variety included in these posts!"

mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Mckayla

on Jul 17, 2024

★★★★★

"I loved these templates. They are easy to customize and beautiful. They have truly changed our Instagram Game for our Med Spa. Liz even offered to customize them and continued to reach out when I had any questions! Her designs are up to date and so stylish. I wasn't sure what to expect, but WOW the designs were beautiful. I just purchased the Semaglutide templates too. 10/10"

Social media content preview for medical spa marketing, featuring Instagram Stories on Botox, dermal fillers, laser hair removal, melasma, and skincare treatments — professionally designed to attract clients and educate on aesthetic services.
mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Van

on Mar 6, 2025

★★★★★

"Excellent art work and bundle to set your social media foundation"

mbl-marketing-etsy-review-social-media-templates.jpg  .jpg__PID:b4ef9ca1-5ee6-4441-86fc-04fcc3992114

Moritz 

on Feb 23, 2025

★★★★★

"Great templates for social media! I look forward to the feedback from my patients"

med-spa-canva-template-review-profile-happy-customer-hannah.png  .jpeg__PID:ea3b48a6-4852-4a2a-b236-aaf8be8677b5

Hannah

on Dec 19, 2024

★★★★★

"Super helpful for designing gorgeous socials. Thank you, Liz!"