SHOWCASE
Our Work, Your Results
From custom websites to high-converting social media campaigns, see how Media by Liz helps service-based businesses stand out, connect with their audience, and grow online.
Explore how real business owners are using our designs to confidently show up online, boost bookings, and elevate their brand presence.
Website Design & Development
Soul to Sole Spa | SquareSpace
Website Design · SEO Setup · Branding · Copywriting
Visit Live Site ➜
Soul to Sole Spa | SquareSpace
Website Design · SEO Setup · Branding · Copywriting
Visit Live Site ➜Portfolio Snapshot 📷
CGT Aesthetics
Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.
View Project
Media By Liz LLC
As the Founder of Media By Liz LLC, I successfully launched and managed my own ad campaigns as part of providing full-service design, strategy, and content for service-based brands.
View Project
Soul to Sole Spa
Managed Soul to Sole Spa's professional online presence, including building their SEO-optimized website on Squarespace and handling social media management.
View Project
CGT Aesthetics
Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.
View Project
Media By Liz LLC
As the Founder of Media By Liz LLC, I successfully launched and managed my own ad campaigns as part of providing full-service design, strategy, and content for service-based brands.
View Project
Soul to Sole Spa
Managed Soul to Sole Spa's professional online presence, including building their SEO-optimized website on Squarespace and handling social media management.
View ProjectCGT Aesthetics: Social Media Growth & Engagement Case Study
Overview
After transitioning into the CGT Aesthetics marketing team (having joined the company in 2021), I significantly contributed to the clinic's social media efforts. My focus involved enhancing content creation, boosting engagement, and executing data-driven strategies across Instagram, Facebook, and TikTok to grow the online community and drive traffic to the clinic's services.
Objective
Significantly increase social media following and engagement, particularly on TikTok and Instagram, for an aesthetic medical practice.
Strategy
- Managed Instagram, Facebook, and TikTok content with strategic scheduling and trend analysis.
- Assisted with content calendars using Meta Business Suite to refine strategy.
- Produced a wide variety of content including marketing emails, flyers, brochures, slideshows, and assisted with podcast production.
- Focused on creating engaging and educational content relevant to medical aesthetic services.
Results
- TikTok Audience Growth: Successfully grew the TikTok account from 300 to 8.5K followers.
- Instagram Engagement Boost: Increased Instagram engagement by 26.9%.
- Significant Content Visibility: Achieved 239.9K Views and 157.9K Reach, demonstrating substantial growth in content visibility and expanded brand exposure.
- Enhanced User Interaction: Generated 3.8K Content Interactions and 6.6K Link Clicks, indicating highly engaging and informative content that drove strong audience response and increased website traffic.
- Website Traffic: Attracted 29.9K Visits to the clinic's website, driving interest and potential consultations.
- Follower Acquisition: Gained 485 new followers on Instagram, reflecting positive content reception and increased brand loyalty.
Case Study 2: Driving Conversions with Paid Ad Campaigns for Media By Liz, LLC
Objective
To launch and optimize highly cost-effective digital advertising campaigns, primarily via Google Ads, to generate measurable impressions and conversions for Media By Liz LLC's own product sales.
Strategy
• Developed and executed content strategy tailored to each platform.
• Launched and managed Google Ads and Meta campaigns.
• Applied creative problem-solving and strategic thinking to optimize ad spend.
• Tailored posts to audience interests and brand messaging for stronger digital engagement.
• Streamlined content workflows using AI tools like ChatGPT and Claude to enhance efficiency.
Results
Generated over 51K+ impressions and 146+ conversions on under $120 ad spend.
Social Media Marketing
Smile 360 ATX Dental Practice Client (Media by Liz)
Mental Health Professional Instagram (Media by Liz)
Pediatric Dentist Instagram (Media by Liz)
Park Hill Dental Practice Client (Media by Liz)
Orthodontist Practice Instagram (Media by Liz)
Smile 360 ATX Dental Practice Client (Media by Liz)
Mental Health Professional Instagram (Media by Liz)
Pediatric Dentist Instagram (Media by Liz)
Park Hill Dental Practice Client (Media by Liz)
Orthodontist Practice Instagram (Media by Liz)
Creative Work Samples
Instagram Reels
Branding & Print
Patient Education Brochure for CGT Aesthetics
Class Project: Depaul Mental Health Awareness
Patient Education Brochure for CGT Aesthetics
Patient Education Brochure for CGT Aesthetics
Patient Education Brochure for CGT Aesthetics
Class Project: Depaul Mental Health Awareness
Patient Education Brochure for CGT Aesthetics
Patient Education Brochure for CGT Aesthetics
