Hi, I'm Lizzie!

- a digital marketing student at DePaul University with a passion for creative strategy, content creation, and brand storytelling. I’ve gained hands-on experience managing social media platforms, designing marketing materials, and supporting digital campaigns from concept to execution.

I’m also the founder of Media by Liz, LLC, where I provide social media and website services for service-based brands in healthcare, beauty, and wellness. From TikToks to SEO-optimized websites, I bring creativity, consistency, and data-driven thinking to every project.

My strengths include social media management, visual content design, copywriting, and campaign coordination. I enjoy blending creativity with analytics to create content that not only looks good — but performs.

I'm currently seeking a marketing internship where I can learn, contribute, and help bring bold ideas to life within a fast-paced, collaborative team.

Featured Projects

CGT Aesthetics

Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.

View Project
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Media by Liz, LLC

Built and ran a full-service social media business, providing design, strategy, and content services for service-based brands.

View Project
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Soul to Sole Spa

Developed and managed SEO-optimized website and social media presence, including content creation and video production.

View Project

CGT Aesthetics

Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.

View Project
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Media by Liz, LLC

Built and ran a full-service social media business, providing design, strategy, and content services for service-based brands.

View Project
multicolumns-item-image-3

Soul to Sole Spa

Developed and managed SEO-optimized website and social media presence, including content creation and video production.

View Project

Skills & Tools:

Digital Marketing:

Strategy, SEO/SEM, Email Marketing, Campaign Coordination

Analytics & Platforms:

Meta Insights, Google Analytics, ChatGPT, Watchfire

Project Management:

Team Leadership, Communication, Organization

Tools:

Canva, CapCut, Adobe CC, Meta Suite, Google Ads, Shopify, Squarespace, Wix

Certificates:

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SEMRUSH SEO/SEM Beginner

My Certificate
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Excel Essential Training (Microsoft365)

My Certificate
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SEMRUSH SEO/SEM Beginner

My Certificate
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Excel Essential Training (Microsoft365)

My Certificate

CGT CASE STUDY:

CGT Aesthetics: Social Media Growth & Engagement Case Study

Overview

After joining the CGT Aesthetics Marketing team in 2022, I contributed to the clinic's social media efforts by enhancing content creation, boosting engagement, and executing data-driven strategies across Instagram, Facebook, and TikTok. My role focused on creating compelling content, growing the online community, and driving more traffic to the clinic's services.

The Challenge

CGT Aesthetics needed to:

- Increase brand visibility and expand its online reach.

- Engage a broader audience with interactive and informative content.

- Drive leads and increase bookings through social media platforms.

Solution & Strategy

Once I joined the team, I worked on refining CGT Aesthetics' content strategy and implementing engagement tactics:

Content Optimization: Created a mix of before-and-after videos, client testimonials, and educational content to educate and inspire potential clients.

Targeted Campaigns: Developed targeted Instagram/Facebook ad campaigns and optimized content for specific audiences, driving conversions and leads.

Interactive Content: Used Instagram Stories, polls, and Q&A sessions to boost audience engagement and educate followers on aesthetic treatments.

Results

Here are the key performance insights from my contributions to CGT Aesthetics' Instagram since February 2022:


Views: 239.9K (100% increase)
Significant growth in content visibility, resulting in higher brand exposure.

Reach: 157.9K (100% increase)
Targeted social media strategies allowed the clinic to expand its reach to a broader audience.

Content Interactions: 3.8K (100% increase)
Engaging and informative content led to more likes, shares, and comments from the community.

Link Clicks: 6.6K (100% increase)
Effective call-to-actions and content optimization drove higher click-through rates, increasing website traffic and potential leads.

Visits: 29.9K (100% increase)
Enhanced content drove significant traffic to the clinic’s website, demonstrating increased interest and potential consultations.

Followers: 485 new followers
Steady growth in followers indicates the positive reception of the content and increased brand loyalty.

Instagram Reels