As a driven marketing student at DePaul University, I bring over three years of hands-on experience in digital marketing, content creation, and campaign strategy. As the Founder of Media By Liz LLC, I've cultivated expertise in growing online engagement, optimizing digital campaigns through data-informed insights and analytics, and crafting compelling brand narratives for diverse clients.
Portfolio Snapshot 📷
CGT Aesthetics
Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.
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Media By Liz LLC
As the Founder of Media By Liz LLC, I successfully launched and managed my own ad campaigns as part of providing full-service design, strategy, and content for service-based brands.
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Soul to Sole Spa
Managed Soul to Sole Spa's professional online presence, including building their SEO-optimized website on Squarespace and handling social media management.
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CGT Aesthetics
Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.
View Project
Media By Liz LLC
As the Founder of Media By Liz LLC, I successfully launched and managed my own ad campaigns as part of providing full-service design, strategy, and content for service-based brands.
View Project
Soul to Sole Spa
Managed Soul to Sole Spa's professional online presence, including building their SEO-optimized website on Squarespace and handling social media management.
View ProjectCGT Aesthetics: Social Media Growth & Engagement Case Study
Overview
After transitioning into the CGT Aesthetics marketing team (having joined the company in 2021), I significantly contributed to the clinic's social media efforts. My focus involved enhancing content creation, boosting engagement, and executing data-driven strategies across Instagram, Facebook, and TikTok to grow the online community and drive traffic to the clinic's services.
Objective
Significantly increase social media following and engagement, particularly on TikTok and Instagram, for an aesthetic medical practice.
Strategy
- Managed Instagram, Facebook, and TikTok content with strategic scheduling and trend analysis.
- Assisted with content calendars using Meta Business Suite to refine strategy.
- Produced a wide variety of content including marketing emails, flyers, brochures, slideshows, and assisted with podcast production.
- Focused on creating engaging and educational content relevant to medical aesthetic services.
Results
- TikTok Audience Growth: Successfully grew the TikTok account from 300 to 8.5K followers.
- Instagram Engagement Boost: Increased Instagram engagement by 26.9%.
- Significant Content Visibility: Achieved 239.9K Views and 157.9K Reach, demonstrating substantial growth in content visibility and expanded brand exposure.
- Enhanced User Interaction: Generated 3.8K Content Interactions and 6.6K Link Clicks, indicating highly engaging and informative content that drove strong audience response and increased website traffic.
- Website Traffic: Attracted 29.9K Visits to the clinic's website, driving interest and potential consultations.
- Follower Acquisition: Gained 485 new followers on Instagram, reflecting positive content reception and increased brand loyalty.
Case Study 2: Driving Conversions with Paid Ad Campaigns for Media By Liz, LLC
Objective
To launch and optimize highly cost-effective digital advertising campaigns, primarily via Google Ads, to generate measurable impressions and conversions for Media By Liz LLC's own product sales.
Strategy
• Developed and executed content strategy tailored to each platform.
• Launched and managed Google Ads and Meta campaigns.
• Applied creative problem-solving and strategic thinking to optimize ad spend.
• Tailored posts to audience interests and brand messaging for stronger digital engagement.
• Streamlined content workflows using AI tools like ChatGPT and Claude to enhance efficiency.
Results
Generated over 51K+ impressions and 146+ conversions on under $120 ad spend.
Creative Work Samples
Instagram Reels
Instagram Posts
Smile 360 ATX Dental Practice Client (Media by Liz)
Mental Health Professional Instagram (Media by Liz)
Pediatric Dentist Instagram (Media by Liz)
Park Hill Dental Practice Client (Media by Liz)
Orthodontist Practice Instagram (Media by Liz)
Smile 360 ATX Dental Practice Client (Media by Liz)
Mental Health Professional Instagram (Media by Liz)
Pediatric Dentist Instagram (Media by Liz)
Park Hill Dental Practice Client (Media by Liz)
Orthodontist Practice Instagram (Media by Liz)
Certificates:
Key Skills
Digital Marketing Strategy & Campaign Management:
Planning, execution, and optimization of digital campaigns.
Social Media Marketing:
Developing organic and paid content strategies, managing communities, and driving engagement across platforms (Instagram, Facebook, TikTok, Meta Business Suite).
Content Creation & Design:
Crafting compelling copywriting, producing visual content, and designing print and digital marketing materials (Adobe Creative Suite, Canva).
Paid Advertising:
Launching and managing high-performing ad campaigns to drive measurable results (Google Ads, Meta Ads Manager).
SEO & Website Management:
Building, maintaining, and optimizing websites for search engines (Squarespace, Wordpress, Shopify, SEMRush).
Email Marketing:
Planning, building, and optimizing targeted email campaigns for performance (Booker, HubSpot Email Marketing).
Data Analysis & Performance Tracking:
Utilizing KPIs and analytics to refine strategy and report on campaign effectiveness (Microsoft 365 Excel, Google Analytics).
AI & Productivity Tools:
Streamlining content workflows and enhancing creative efficiency (ChatGPT, Claude, Google Gemini, Microsoft 365).
Project & Client Management:
Leading teams, strategic problem-solving, clear communication, and managing client relationships with high adaptability and initiative.
Graphic Design Projects
Patient Education Brochure for CGT Aesthetics
Class Project: Depaul Mental Health Awareness
Patient Education Brochure for CGT Aesthetics
Patient Education Brochure for CGT Aesthetics
Patient Education Brochure for CGT Aesthetics
Class Project: Depaul Mental Health Awareness
Patient Education Brochure for CGT Aesthetics
Patient Education Brochure for CGT Aesthetics
