Hi, I'm Lizzie!

- a digital marketing student at DePaul University with a passion for creative strategy, content creation, and brand storytelling. I’ve gained hands-on experience managing social media platforms, designing marketing materials, and supporting digital campaigns from concept to execution.

I’m also the founder of Media by Liz, LLC, where I provide social media and website services for service-based brands in healthcare, beauty, and wellness. From TikToks to SEO-optimized websites, I bring creativity, consistency, and data-driven thinking to every project.

My strengths include social media management, visual content design, copywriting, and campaign coordination. I enjoy blending creativity with analytics to create content that not only looks good — but performs.

I'm currently seeking a marketing internship where I can learn, contribute, and help bring bold ideas to life within a fast-paced, collaborative team.

Featured Projects

CGT Aesthetics

Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.

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Media by Liz, LLC

Built and ran a full-service social media business, providing design, strategy, and content services for service-based brands.

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Soul to Sole Spa

Developed and managed SEO-optimized website and social media presence, including content creation and video production.

View Project

CGT Aesthetics

Managed content strategy and campaign execution for Instagram and TikTok, contributing to brand growth and patient engagement.

View Project
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Media by Liz, LLC

Built and ran a full-service social media business, providing design, strategy, and content services for service-based brands.

View Project
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Soul to Sole Spa

Developed and managed SEO-optimized website and social media presence, including content creation and video production.

View Project

Certificates:

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SEMRUSH SEO/SEM Beginner

My Certificate
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Excel Essential Training (Microsoft365)

My Certificate
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Hubspot Email Marketing

My Certificate
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SEMRUSH SEO/SEM Beginner

My Certificate
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Excel Essential Training (Microsoft365)

My Certificate
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Hubspot Email Marketing

My Certificate

CGT CASE STUDY:

CGT Aesthetics: Social Media Growth & Engagement Case Study

Overview

After joining the CGT Aesthetics Marketing team in 2022, I contributed to the clinic's social media efforts by enhancing content creation, boosting engagement, and executing data-driven strategies across Instagram, Facebook, and TikTok. My role focused on creating compelling content, growing the online community, and driving more traffic to the clinic's services.

The Challenge

CGT Aesthetics needed to:

- Increase brand visibility and expand its online reach.

- Engage a broader audience with interactive and informative content.

- Drive leads and increase bookings through social media platforms.

Solution & Strategy

Once I joined the team, I worked on refining CGT Aesthetics' content strategy and implementing engagement tactics:

Content Optimization: Created a mix of before-and-after videos, client testimonials, and educational content to educate and inspire potential clients.

Targeted Campaigns: Developed targeted Instagram/Facebook ad campaigns and optimized content for specific audiences, driving conversions and leads.

Interactive Content: Used Instagram Stories, polls, and Q&A sessions to boost audience engagement and educate followers on aesthetic treatments.

Results

Here are the key performance insights from my contributions to CGT Aesthetics' Instagram since February 2022:


Views: 239.9K (100% increase)
Significant growth in content visibility, resulting in higher brand exposure.

Reach: 157.9K (100% increase)
Targeted social media strategies allowed the clinic to expand its reach to a broader audience.

Content Interactions: 3.8K (100% increase)
Engaging and informative content led to more likes, shares, and comments from the community.

Link Clicks: 6.6K (100% increase)
Effective call-to-actions and content optimization drove higher click-through rates, increasing website traffic and potential leads.

Visits: 29.9K (100% increase)
Enhanced content drove significant traffic to the clinic’s website, demonstrating increased interest and potential consultations.

Followers: 485 new followers
Steady growth in followers indicates the positive reception of the content and increased brand loyalty.

Skills & Tools:

Digital Marketing:

Strategy, SEO/SEM, Email Marketing, Campaign Coordination

Analytics & Platforms:

Meta Insights, Google Analytics, ChatGPT, Watchfire

Project Management:

Team Leadership, Communication, Organization

Tools:

Canva, CapCut, Adobe CC, Meta Suite, Google Ads, Shopify, Squarespace, Wix

Trusted by Professionals Across Industries

"I love these so much! They are very well thought out, clean, and easy to access/download. Highly recommend."

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Paige on May 6, 2025

"Great template! Was easy to edit it and make it look great for my clients dental practice. Loved the designs and they are perfect for my niche in the dental world. Will continue to work with Liz!"

Flo on Feb 20, 2025

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Instagram analytics showing BW Beauty’s engagement and reach growth after content strategy by Media by Liz, with 3,510 accounts reached and +26.9% engagement.

"Since working with Media by Liz, our Instagram engagement jumped over 86% and our content is finally connecting with the right audience — real results we can see!" -Brooke, BW Beauty

"They created a custom order in less than 24 hours to make my orthodontic social media content easy and seamless. The projects open in Canva and it was easy to adjust and customize."

SheyMarin on Mar 10, 2025

"Liz was fantastic from start to finish. She responded promptly to my custom request. Went above and beyond to help me and personalize exactly what I needed, no questions asked. Just a fantastic experience– and absolutely beautiful content. They're exactly what I wanted and I'll be coming back for more when I can. Definitely recommend. Thank you again!"

Brooke weber, BW Beauty

"Working with Liz made our spa’s online presence feel polished, professional, and perfectly aligned with our brand — we couldn’t be happier" -Soul to Sole Spa

"Super helpful for designing gorgeous socials. Thank you, Liz!"

Hannah on Dec 19, 2024

"Excellent art work and bundle to set your social media foundation."

Van on Mar 6, 2025

"I've been looking for a professional template guide to make posting easier for our dental office and this is by far one of the best I've seen. Not only does it come with several templates specific to dentistry but it comes with a guide to help you maximize your purchase. I will buy from this seller again!:

Delia on Sep 23, 2024

"I love the variety included in these posts!"

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Natasha on Sep 21, 2024

"They are easy to customize and beautiful. They have truly changed our Instagram Game. Liz even offered to customize them and continued to reach out when I had any questions! Her designs are up to date and so stylish. I just purchased the Semaglutide templates too. 10/10"

McKayla on Jul 17, 2024