Tools I Used:
Canva, Adobe Creative Cloud, CapCut, Meta Business Suite, Watchfire Ignite, ChatGPT, YouTube Studio, IMovie
Project Goal: Increase brand visibility, boost patient engagement, and drive revenue through strategic digital content.
What I Did:
• Led a team of 8 patient coordinators, delegating tasks, improving workflows, and providing mentorship.
• Shot and edited Reels, created graphics, and built campaigns using Canva, Adobe Suite, Final Cut Pro, and CapCut.
• Designed and managed content across Instagram, Facebook, and TikTok, coordinating calendars and production
• Designed brochures, FAQs, and digital resources to support brand consistency and patient education.
• Built and sent email campaigns via Booker software, driving increased appointment bookings and measurable revenue growth.
• Used Meta Business Suite to track campaign metrics (engagement, reach, CTR), and refined strategy accordingly.
Key Achievements:
• Grew TikTok account from 300 to 8.5K+ followers organically.
• Increased Instagram engagement by 26.9% through consistent Reels and story content.
• Developed branded marketing materials still in use by the practice.
• Contributed to the patient growth and retention strategy through data-driven content execution.
Creative Work: CGT Aesthetics
Instagram Reels
Email Campaigns
Brochures
