Elizabeth McCuan

Digital Marketing Student | Content Creator | Social Strategist

I help brands grow through creative storytelling, strategic content, and data-driven campaigns.

My Resume

Hi I'm Lizzie!

— a digital marketing student at DePaul University with a passion for creative strategy, content creation, and brand storytelling. I’ve gained hands-on experience managing social media platforms, designing marketing materials, and supporting digital campaigns from concept to execution.

My strengths include social media management, visual content design, copywriting, and marketing coordination. I enjoy blending creativity with analytics to create content that not only looks good — but performs. I'm a strong communicator, fast learner, and team player who's excited to grow in a fast-paced, collaborative environment.

Currently seeking a marketing internship where I can contribute, learn, and help bring bold ideas to life.

What I Do Best

🎨 Graphic Design & Branding

📊 Google Ads & Paid Campaigns

📩 Email Marketing & Automation

📱 Social Media Strategy & SEO

🎥 Video Editing

📈 Data Analysis & Performance Tracking

🖥️ Website Design & SEO

Social Media Manager & Marketing Assistant at

CGT Aesthetics

As a Social Media Manager and Marketing Assistant, I developed and executed content strategies across Instagram, Facebook, and TikTok to drive brand awareness and increase bookings. I created educational and promotional content, designed graphics, and filmed/editing videos for social media and email campaigns.

I also managed the marketing calendar, ensuring consistent content delivery and alignment with key promotions. By combining graphic design and video production with strategic planning, I delivered engaging content that boosted engagement, generated leads, and supported business growth

Founder & Freelancer at

Media by Liz, LLC

As the Owner and Freelancer of Media by Liz, I specialize in creating tailored content strategies for 5 service-based businesses, including, including BW Beauty, Smile 360 ATX, and Soul to Sole Spa. My role includes creating compelling social media content, designing branded templates, and developing email marketing campaigns tailored to each client's specific needs.

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VISIT MEDIA BY LIZ

CASE STUDIES

CGT Aesthetics: Social Media Growth & Engagement Case Study

Overview

After joining the CGT Aesthetics Marketing team in 2023, I contributed to the clinic's social media efforts by enhancing content creation, boosting engagement, and executing data-driven strategies across Instagram, Facebook, and TikTok. My role focused on creating compelling content, growing the online community, and driving more traffic to the clinic's services.

The Challenge

CGT Aesthetics needed to:

- Increase brand visibility and expand its online reach.

- Engage a broader audience with interactive and informative content.

- Drive leads and increase bookings through social media platforms.

Solution & Strategy

Once I joined the team, I worked on refining CGT Aesthetics' content strategy and implementing engagement tactics:

Content Optimization: Created a mix of before-and-after videos, client testimonials, and educational content to educate and inspire potential clients.

Targeted Campaigns: Developed targeted Instagram/Facebook ad campaigns and optimized content for specific audiences, driving conversions and leads.

Interactive Content: Used Instagram Stories, polls, and Q&A sessions to boost audience engagement and educate followers on aesthetic treatments.

Results

Here are the key performance insights from my contributions to CGT Aesthetics' Instagram since February 2023:


Views: 239.9K (100% increase)
Significant growth in content visibility, resulting in higher brand exposure.

Reach: 157.9K (100% increase)
Targeted social media strategies allowed the clinic to expand its reach to a broader audience.

Content Interactions: 3.8K (100% increase)
Engaging and informative content led to more likes, shares, and comments from the community.

Link Clicks: 6.6K (100% increase)
Effective call-to-actions and content optimization drove higher click-through rates, increasing website traffic and potential leads.

Visits: 29.9K (100% increase)
Enhanced content drove significant traffic to the clinic’s website, demonstrating increased interest and potential consultations.

Followers: 485 new followers
Steady growth in followers indicates the positive reception of the content and increased brand loyalty.

INSTAGRAM REELS

EMAIL CAMPAIGNS

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