The Headache Lab is a specialty clinic treating chronic migraines, headache disorders, cervical dystonia, and hyperhidrosis. The objective was to build a cohesive digital presence that increased local visibility, strengthened medical authority, and drove appointment inquiries.
The Headache Lab is a specialty clinic treating chronic migraines, headache disorders, cervical dystonia, and hyperhidrosis. The objective was to build a cohesive digital presence that increased local visibility, strengthened medical authority, and drove appointment inquiries.
Drive qualified website traffic from Instagram to increase awareness and appointment interest for migraine relief services.
• 36 link clicks
• $0.47 cost per link click
• 3,400+ impressions
• $34.99 total ad spend
• 8-day campaign duration
• $5/day budget
*Compared to average healthcare Instagram benchmarks, this campaign achieved nearly 3× the industry CTR while cutting cost-per-click by more than 50%, signaling strong message–audience alignment in a regulated medical category.
Platform: Instagram
Campaign Type: Website Traffic
Targeting: Local audience seeking migraine relief
Creative: Educational + pain-point driven messaging
Optimization: Low-budget testing with cost-efficient delivery
• Short-form vertical video optimized for Feed, Stories, and Reels
• Messaging centered on migraine pain points and patient relatability
• Traffic objective used to validate messaging and build retargeting audiences
• Lean daily budget to test performance before scaling
This SEO-optimized structure helps the medical practice attract qualified traffic while remaining compliant and user-friendly.
If you’re a healthcare provider or clinic owner looking for a medical website designer who understands patient experience, SEO, and conversion strategy, we’d love to help.
We specialize in building healthcare and medical websites that are designed to grow with your practice — not just look good on launch day.
