WordPress Website Design
Planned, designed, and developed a responsive medical website with a clear structure for treatments, providers, locations, resources, and patient actions.
MBL Marketing planned, designed, wrote, built, optimized, and measured a patient-focused WordPress website for a Chicago-area migraine care practice. The project combined website strategy, UX design, medical copywriting, local SEO, visual direction, and analytics implementation to create a clearer path from Google Search to patient education and appointment action.
MBL Marketing planned, designed, wrote, built, optimized, and measured a patient-focused WordPress website for a Chicago-area migraine care practice.
The project combined website strategy, UX design, medical copywriting, local SEO, visual direction, and analytics implementation to create a clearer path from Google Search to patient education and appointment action.
The Results
The new website created a measurable digital foundation for organic discovery, patient education, and ongoing marketing performance.
111K+
Google Search impressions
The Headache Lab appeared more than 111,000 times in Google Search during the latest 12-month reporting view.
Latest 12-month Search Console view
727
Organic search clicks
Prospective patients clicked through to the website 727 times from unpaid Google Search results.
Latest 12-month Search Console view
+167%
Growth in search impressions
Google Search visibility increased 167% compared with the previous three-month reporting period.
Latest 3 months vs. previous period
547
Users from organic search
Organic search became the website's largest acquisition channel, generating 547 users.
January 1–July 17, 2026
The Project
A complete healthcare website and digital measurement foundation—from strategy and visual direction to SEO content, analytics, and patient-focused conversion paths.
Planned, designed, and developed a responsive medical website with a clear structure for treatments, providers, locations, resources, and patient actions.
Wrote and organized medical website copy to explain migraine care clearly, build confidence, and guide visitors toward the appropriate next step.
Structured service, provider, location, quiz, and educational pages around search intent, local relevance, internal linking, and organic discoverability.
Configured Google Analytics 4, Google Search Console, and Google Tag Manager to measure acquisition, engagement, search visibility, and meaningful website actions.
Created clear pathways for visitors to meet the specialists, explore treatment information, take the migraine quiz, contact the practice, and request care.
If you’re a healthcare provider or clinic owner looking for a medical website designer who understands patient experience, SEO, and conversion strategy, we’d love to help.
We specialize in building healthcare and medical websites that are designed to grow with your practice — not just look good on launch day.