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Spa Website Design & Local SEO for Soul to Sole Spa

MBL Marketing

Spa Website Design & Local SEO
for Soul to Sole Spa

Instagram content creation and visual branding for Soul to Sole Spa promoting high-frequency facials and professional skincare services.
Squarespace website design created for Soul to Sole Spa in Westmont, IL featuring facial services, spa booking functionality, and local SEO optimization.
Squarespace website design for Soul to Sole Spa in Westmont, IL featuring service sections for facials, clinical treatments, and waxing created by MBL Marketing.
Social media management and Instagram grid design created by MBL Marketing for a skincare and med spa brand.

Modern Squarespace Website & Content Strategy for a Boutique Spa

MBL Marketing partnered with Soul to Sole Spa to design a calming, conversion-focused Squarespace website while managing social media and full content creation to strengthen brand presence and drive appointment bookings.

Squarespace Website Design (SEO + Conversion Focused)

We designed a modern, calming website built on Squarespace with:

  • Clean service page structure

  • SEO-optimized headings and page hierarchy

  • Clear “Book Now” calls to action

  • Mobile-responsive layout

  • Strategic use of whitespace and neutral spa tones

The site was structured to support search visibility for local spa services while maintaining a luxurious, serene aesthetic.

To support ongoing growth, MBL Marketing managed:

  • Instagram content planning and scheduling

  • Educational and promotional post creation

  • Branded graphics and short-form video

  • Service highlight reels

  • Engagement strategy

All visuals, captions, and creative direction were developed in-house to ensure brand consistency across website and social platforms.

The website and social media were aligned through:

  • Consistent visual language

  • Matching tone and messaging

  • Clear service positioning

  • Unified calls-to-action

This ensured clients experienced a seamless brand journey from Instagram discovery to website booking.

The new Squarespace website and integrated content strategy delivered both brand elevation and measurable growth.

  • +1,033% increase in total website visits
  • 1.1K unique visitors and 2.6K pageviews
  • 5.6K Google impressions and 98 keyword clicks (100% YoY growth)
  • Improved rankings for terms like “Westmont facial spa” and “skincare near Hinsdale”
  • Increased social engagement and appointment requests

 

Soul to Sole Spa now has an online presence that reflects the quality of its in-person experience — while consistently attracting new local clients.

soul to sole spa spa website design mockup squarespace by mbl marketing | MBL Marketing
Mobile-responsive spa website design paired with Instagram content showcasing skincare treatments, chemical peels, and digital marketing for a beauty business.
Spa website design for Soul to Sole Spa in Westmont, Illinois featuring customized facials, skincare services, and mobile-optimized service pages.
SEO-optimized spa website design showcasing service pages, client testimonials, skincare treatments, and conversion-focused layout for a local wellness business.
Full spa website and social media marketing design for Soul to Sole Spa including facial treatment pages, chemical peel education, and Instagram content strategy.

Ready for a Spa Website and Content Strategy Built to Elevate Your Brand?

Partner with MBL Marketing to create a professional, SEO-optimized accounting website designed to build trust and generate qualified consultation inquiries.

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